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Strategic Marketing Plan
A plan outlining marketing opportunities matched to the resources and
abilities of the company.
The most effective way to work with World Centre, Inc. is through
the implementation of a strategic marketing plan. Read more
about the benefits of this consulting contract, and if it looks like a
good fit for you then apply for consideration.
The Value
A strategic marketing plan is the method by which you make your
business grow. It includes advertising, marketing, sales and
customer service. Having a well deigned marketing plan means
your business grows as effectively and efficiently as possible.
By working together on your plan, we can combine cutting edge
technology, marketing advances and the nuances of your business into
an effective system to increase your customer base and business
revenue.
The Components
- Situation Analysis - The first step is to analyze the
core strengths and purpose of the business, identify resources, and
objectively consider limitations.
- Recommendations - The plan consists of action steps that
will be taken, complete with instruction and explanation. When
appropriate, each step is measured with a budget and expected
outcome. The return on investment (ROI) is carefully projected
and monitored.
- Follow Up - In most cases, semi-monthly meetings are
scheduled to review the recommendations and results of previous
tactics. For maximum value, recommendations are adjusted,
programs initiated or terminated based on performance, and progress
reports are discussed. The greatest value of the Strategic
Marketing Plan is delivered in these meetings (done in person or by
phone).
- Marketing Tech Support - "Tier one" technical support is
provided for the marketing efforts through phone calls and email
messages. In keeping with the importance of your marketing
plan, the highest level of service is provided to eliminate concerns
about response times or costly delays.
- Reviews and Evaluations - Specific goals are established
with time frames and dollar amounts determined according to your
business. As a team, we are dedicated to working together with
a common purpose; and we never want to lose sight of that. By
regularly checking our progress, we hold each other accountable and
maximize effectiveness.
The Investment
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Cal Tadema brings a wealth of knowledge,
practical experience and excellent communication skills to your marketing team.
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The Strategic Marketing Plan is established on a retainer basis. It is
made available through an application process because there is a limit to the
number of companies that can receive the level of service described here.
If your company is accepted, the terms are as follows:
- $750 - Initial set up fee. This includes the
gathering of information about you and your competitors,
determining your corporate culture, and collecting information on
your existing resources.
- $600 - Monthly Retainer. This is paid at the
beginning of the month, or can be split into equal semi-monthly
payments.
- Term. The initial term of the agreement is three
months, with the intention that it be ongoing. This initial
period gives some of the strategies an opportunity to develop and
the overall plan can be evaluated on its merits. The agreement
can be terminated by either party with 30 days notice, or less by
mutual agreement.
The Application
If you would like to be considered for the Strategic Marketing Plan
program, please complete the following application:
Contact Us
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